“We realized there was huge potential there,” Vanni said. The first product it introduced with the material was the Ultralight 850 Down Jacket, and Backpack Magazine named it an Editor’s Choice award winner last year. Bean and said the company was one of the first to introduce a product featuring DownTek. But even with the innovation, Down Decor had to invest significantly in marketing and branding to get product makers to recognize the product innovation available.īrent Vanni works in product development for L.L. The technology helped the firm gain a value-added product in addition to the down and down alternative bedding products and bulk down and feathers it already supplies. Payne, principal at Down Decor, said the firm’s goals now are to increase the number of applications for DownTek and continue to identify innovations within the operation. In addition to its headquarters, the company has a showroom in New York City and warehouse and processing joint ventures in Taiwan and China, its bulk down processing plant in Lower Price Hill and headquarters in Oakley. In 1952, Pinkus “Pinky” Werthaiser and his brothers formed the Midwest Feather Co.
Guigui said he’s part of a fifth-generation family business that started in Europe. Guigui founded Down Decor as part of Oakley-based Ohio Feather Co. “It basically took off from there,” Guigui said. Guigui said the DownTek product was first introduced at a trade show for outdoor gear retailers in 2012 The company had to work hard to scale up the process from a lab setting to one where thousands of pounds of material could be treated in a year.
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